Tag Archives: Public Relations

Fountain of Youth or Flood of Problems?

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The FFN WebTeam posted a news article about some Pennsylvania fire departments going into the high schools to recruit future firefighters.

A day later, one participant on the FirefighterNation.com noted that there has been an inordinate number of blogs and discussions related to Junior Firefighters and Fire Explorers.

Both discussions have pretty much turned into Junior/Explorer bashing.

Fifteen years ago; in a land far, far away…

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I stumbled across this post from FireCritic (Fire-EMS Blog Network) and was dumbstruck. I haven’t thought of John Jordan in a long, long time. In May of 1994, as Managing Editor of The Fire Fighter Newspaper and as a guest of VFIS, I and three other local firefighters (Dave Sherman, Jim Guy and Ric Dimpfl) traveled […]

Tonawanda Explorers are Tops in Nation

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The City of Tonawanda Fire Department’s (Erie County NY) Explorer Post’s motto is “Our Best Today for a Better Tomorrow.” Their efforts have not gone unnoticed as they were recently identified as winners of a National Junior Firefighter Grant sponsored by Baskin-Robbins as announced by the National Volunteer Fire Council. The National Volunteer Fire Council […]

“Run to the Curb” Kids

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You’ve read my previous references to “Run to the Curb” type kids in “Fortune Tellers” and in my other writings. Now I’ve created a whole new web site just for telling my stories and to give you a place to share your stories too. Run to the Curb.com is a work-in-progress blog I just created […]

Creating a Clearinghouse

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Patience is some times not one of my better virtues. I’ve been kicking around the idea of creating an online clearinghouse of recruitment and retention resources for quite some time. Needless to say, it’s an area of the fire service that I’m quite absorbed in but I’ve always waited for someone else to create such a […]

It’s Time to get SAFER!

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Are you SAFER than you were last year?

That is, did you submit a grant application under the Department of Homeland Security’s (DHS) “Staffing for Adequate Fire and Emergency Response” program for recruitment and retention?

If you didn’t, you missed out on a great opportunity to better your fire department, or in our case, the entire volunteer fire service in our region.

Here’s the good news. You get another chance. DHS just announced that the application period for the 2009 SAFER grants opens November 16, 2009.

Suffolk Selects Schmittendorf for Scholarship Seminar

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suffolkchiefsTiger Schmittendorf will be the keynote presenter for the Suffolk County Fire Chiefs Council’s Scholarship Seminar on Friday – March 27, 2009.

Tiger’s “Leadership in the Firehouse” seminar will be held in the Berkner Hall auditorium of Brookhaven National Labs in Brookhaven (Long Island) NY.

The association’s 1st Vice President Chief Anthony LaFerrera first heard of Tiger Schmittendorf from his presentation at the FASNY Legislative Conference in October-2008.

Conveying Tragedy

Buffalo News Photo-Tonawanda Fatal Fire

Buffalo News Photo-Tonawanda Fatal Fire

I consider myself a student of effective public and media relations. One of the most difficult messages a fire chief or public information officer must convey is that of a tragedy where, despite our best efforts, the results are fatal.

I often coach fire officers and public officials at incident scenes as how to best deliver difficult news. While I encourage them to focus on the role of the rescuers – not the victims, showing respect and concern for all those affected by the tragedy is very important as we speak publicly. This difficult and uncomfortable situation is one that any of us could be faced with at any time.

Doyle sets out on new adventure to recruit volunteers

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This billboard for Doyle Hose Co. #1 in Cheektowaga NY was designed by Tiger Schmittendorf

This billboard for Doyle Hose Co. #1 in Cheektowaga NY was designed by Tiger Schmittendorf

“Life’s an adventure.” That’s the message that Doyle 1 Volunteer Firefighters, EMTs and Rescuers are sending in a new effort to encourage more citizens to become part of emergency services in Cheektowaga, NY.

Their goal is to motivate their residents to “Start Your Next Adventure” at Doyle 1 Fire/Rescue/EMS. Armed with posters, billboards and other marketing materials

Power of the Pen

This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.

 

Here’s the deal: It’s past midnight, I’m 7+ hours past deadline and the piece I’m writing about another county-based recruitment clearinghouse example isn’t ready for publication.

Then I started thinking, this article is for the July issue. July means summertime. Everyone deserves a summer break. So, let’s take the summer off from talking about clearinghouses and discuss some tools you already have in your toolbox: The power of the pen.

Promoting Your Fire Department

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