Tag Archives: public information officer

Going to the Show! See You in Indy.

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I hope to see all of my loyal followers (both of them) at FDIC in a few short weeks. I’ll be presenting “From the X-Box to the Box Alarm” on Thursday-April 22, 2010 at 10:30am in Room 127-128. There’s room for 308 of my closest, most personal friends so there’s really no excuse for not joining […]

@FireRECRUITER: Recruiting in a Gray Area

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My helmet is off to the folks in the Syosset NY Fire Department for recognizing 40+ aged recruits as a viable part of the solutions to our recruitment and retention challenges. Age is Nothing But a Number at Syosset Fire Dept. Joining later in life is becoming more the norm   The approach and image of […]

FireRECRUITER: The Art of Speed-Recruiting

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If you had just 30 seconds to convince someone why they should join your volunteer fire department, what would you say?

What would your message be? Do you have a standard sales pitch that you use for just such occasions? Can you even say hello in 30 seconds?

I recently had the opportunity to coach and practice some speed-recruiting exercises with the Doyle Hose Co. 1 in Cheektowaga NY. They had been invited to be a part of career day at the local high school in their response area and they invited me to join them.

Re-Enlist.

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I don’t know if it’s the fact that my father served in the US Army in two wars, my self-inflicted guilt for not serving in the military, or simply my love for country; but over the past several years I’ve experienced a growing appreciation for – OK, almost an infatuation with – our US Military and the men and women who serve in it.

My logical side admires these ordinary people who perform extraordinary missions in defense of our freedom.

My creative side is in love with the marketing machine that is the US Military.

Elektronik Sigara Nedir?

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I’ve been asked by FireCritic and FireDaily to join them as their special guest on this week’s edition of Firefighter NetCast.

Naturally, we’ll be discussing volunteer recruitment and retention along with an overview of my presentation at FDIC in April and my cover story in the March edition of Fire-Rescue Magazine featuring my online book project: Run-to-the-Curb.com.

@FireRECRUITER: Who can afford to volunteer?

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Who Can Afford to Volunteer? That’s the question asked by Don Grogg, a commissioner for Harris County Emergency Service District No. 9 in Texas in this article titled: “Suburban Fire Districts Sound the Alarm” in the Houston Chronicle. While I understand that they have somewhat unique staffing and support challenges, when you ask it like […]

@FireRECRUITER: 10 Step Guide to Volunteering

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I feel that overall, the guide offers valuable insight into the world of volunteer firefighting and any effort to draw attention to the opportunities available to serve your community — are good efforts.

The guide outlines 10 individual tips for preparing to join our ranks.

Flight 3407 Responders Recognized for Recovery Efforts

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My kids will verify that we rarely swear in front of them. Foul language is unacceptable in our house. My involuntary response to the pager message was: “Holy S***!” Alex immediately sensed something and asked me “What’s wrong Dad?”

I said, “I can’t believe I’m saying this but… I’m going to a plane crash.” I grabbed my laptop backpack and my go-bag for extended deployments and headed out the door.

@FireRECRUITER: SAFER App Period Extended

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In order for all potential applicants to have sufficient time to consider this revised policy guidance, DHS will extend the 2009 SAFER application period. The new application deadline will be 5:00 p.m., Eastern Time, Friday, January 15, 2010.

Conveying Tragedy

Buffalo News Photo-Tonawanda Fatal Fire

Buffalo News Photo-Tonawanda Fatal Fire

I consider myself a student of effective public and media relations. One of the most difficult messages a fire chief or public information officer must convey is that of a tragedy where, despite our best efforts, the results are fatal.

I often coach fire officers and public officials at incident scenes as how to best deliver difficult news. While I encourage them to focus on the role of the rescuers – not the victims, showing respect and concern for all those affected by the tragedy is very important as we speak publicly. This difficult and uncomfortable situation is one that any of us could be faced with at any time.

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