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@FireRECRUITER: Rise to the challenge

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An article recently posted to FirefighterNation.com outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all the negatives. I’ve cited many examples of what not to say if you’re actually looking to solve your R&R challenges in a previous post titled “Is this our best approach?” Too often, it seems that we hand a prospective candidate all of the reasons and excuses why they wouldn’t join on a silver platter.

I have to tip my helmet to the volunteer fire service in Pennsylvania who is no stranger to these challenges — or to innovative solutions to those challenges. I’ve previously mentioned them in “PA VFDs Dip Into Fountain of Youth” for potential solutions as well as I’ve applauded their efforts in the successful recruitment campaign: “Roll with It!” — the sexiest thing to come to volunteer recruitment I’ve ever seen. It rivals the GoArmy.com and NationalGuard.com campaigns.

 

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Raising a flag about lowering THE FLAG!

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It’s after Memorial Day-2010 and I’ve been working on this blog for about a week, in hopes of having it finished prior to the start of the holiday weekend but life got in the way and that didn’t happen.

In retrospect, I’m glad I procrastinated. I’m glad I waited, because now, I think this blog has even more meaning.

The hot dogs are all gone, the parties and picnics are over. Now it’s time to think about what Memorial Day is really about. My goal is not to go into some patriotic tirade that offers the opportunity for readers to tune out before they even tune in, but more importantly to share with you some personal experiences that have put this annual remembrance in perspective for me. (more…)

Run-to-the-Curb is Top Story

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That's me with Past Chief John Latimore, one of my best friends in the fire service and the neighborhood I grew up in.

It’s been more than a month since my presentation at FDIC and my live Internet radio talk show on FirefighterNetcast from the show floor, but a lot of exciting things have happened since then. 

Feedback from my show about the importance of storytelling in the fire service with special guest Chief Tom Merrill was tremendous and it’s amazing to see the influence that the Run-to-the-Curb (RttC) concept has had on people. Several firefighters have since shared their own personal stories of growing up in and around the fire service. In fact, so many have responded that it’s tough to keep up with and more of their stories are pending publication here. 

Read more at: http://runtothecurb.wordpress.com/2010/06/07/run-to-the-curb-is-top-story/

Local Fire News Sites Get Press, Mixed Reviews

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A recent article in the Buffalo News featured two online fire service sites (www.ecfwire.com and www.ereicountyfireblotter.com) that provide live audio feeds and in-depth news coverage of the fire service here in Erie County.

Although the article focuses on the potential training value, some fire chiefs had mixed feelings about what could be considered a form of social media and the information they share.

Read it here:

http://www.buffalonews.com/2010/05/22/1058838/wire-fire-on-the-web.html

What do you have in your Internet neighborhood?

What’s your take on citizen-jouranlism sites like these?

Discuss it here and on FirefighterNation.com.

@FireRECRUITER: Make the Right Investments

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PD_0048The following article tells of a small city that is threatening to stop collecting a voluntary public donation that has brought thousands and thousands of dollars in mission-critical equipment to their combination (paid/volunteer) fire department. 

Apparently, the threat is in response to a dwindling number of volunteer firefighters in their department, between 5 and 10, as the article points out. Without a lot of volunteers, they apparently don’t feel it’s appropriate to collect a donation on behalf of the volunteer side of their fire department. This situation seems to be causing quite a riff in the department. 

Is it just me, or does any one else smell opportunity?

@FireRECRUITER: It’s EMS Week – Roll With It!

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AmbulanceFrom www.FireRECRUITER.com:

In honor of EMS Week-2010, I thought I’d promote the (dare I say) sexiest video I’ve ever seen come to volunteer recruitment and retention.

“Roll With It!” is a part music video, part movie trailer — full-on high energy – high impact web site for the recruitment of fire and EMS personnel.

Celebrate EMS Week in style: “Roll With It!”

Tis’ the Season

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THIS IS A DRILL! This is not an actual event. Evans Center Firefighters "responded" to a Pre-Prom Season DWI Drill that demonstrated the devastating effects of drinking and driving to juniors and seniors at the Lake Shore High School. Photo by Tiger Schmittendorf

THIS IS A DRILL! This is not an actual event. Evans Center Firefighters "responded" to a Pre-Prom Season Stop-DWI Drill that demonstrated the devastating effects of drinking and driving to juniors and seniors at the Lake Shore High School. Photo by Tiger Schmittendorf

Despite the fact that as I’m writing this it feels far more like winter than spring in Buffalo, it’s not those seasons I’m talking about in this story.

Evans Center, my volunteer fire company, planned and supported a Pre-Prom Season Stop-DWI drill for our Juniors and Seniors at the Lake Shore Central Senior High School Friday morning. Coordinated by our Asst. Chief Tom Szczepaniak, Principal Chris Walsh and the Town of Evans Police Department’s Chief Ernie Masullo, Capt. Chuck Danzi and Patrolman Ralph Maslach — the assembly and demonstration stressed the devastating effects of making poor decisions relating to drinking and driving.

Not much unlike what is done at schools across the country at this time of the year, the Lake Shore team put together a comprehensive program that really hit home with these at-risk young adults. And, when I say “at-risk” I mean that, statisticly, they are at great risk of being involved in an alcohol-related accident before they graduate from high school or make it to their freshman semester in college. (more…)

Live, from Indianapolis, it’s Saturday Morning!

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ChiefReasonArt, Chris Naum and some other guy

ChiefReasonArt, Chris Naum and some other guy at FDIC 2009

Join Snyder NY Chief Tom Merrill and I for a live broadcast from the show floor of FDIC on Saturday-April 24 from 9:30-10:30am CST. We’ll be special guests of FireCritic Rhett Fleitz and FireDaily John Mitchell — hosts of the new hit Internet talk show series: FirefighterNetcast.

We’ll be discussing my FDIC presentation, my www.runtothecurb.com project and the importance of storytelling in the fire service. Chief Merrill will be sharing some of his own stories and who knows, we just might drag some unsuspecting passerby into the conversation.

A full schedule of Netcasts are being hosted at the Fire-Rescue Magazine / FirefighterNation.com / Fire-EMS Blogs.com Booth #3755 throughout the week.

I hope you can join me for my conversation titled: “From the X-Box to the Box Alarm” on Thursday-April 22, 2010 at 10:30am in Room 127-128; and most certainly at the MeetUp at Indy. You do not want to miss this gathering:

  • When: Friday April 23rd – 8pm
  • Where: Rock Bottom Restaurant and Brewery just blocks away from the Convention Center at 10 West Washington.
  • What: Blogger/FireEMSBlogs.com/Firefighter Nation/Fire Rescue Magazine meetup.

The event is being sponsored by the great folks at: Fire-Rescue Magazine / FirefighterNation.com / Fire-EMS Blogs.com booth #3755. Hit me up at the show for some free drink tickets. However, I can’t be responsible for your resulting actions!

Even if you can’t physically be there, I’ll be Tweeting, updating my status on Facebook and maybe even blogging throughout the show as I meet and greet some of the biggest names and greatest faces in the fire service. It’s gonna be cool. Very cool.

Going to the Show! See You in Indy.

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FDIC logo

I hope to see all of my loyal followers (both of them) at FDIC in a few short weeks. I’ll be presenting “From the X-Box to the Box Alarm” on Thursday-April 22, 2010 at 10:30am in Room 127-128. There’s room for 308 of my closest, most personal friends so there’s really no excuse for not joining me! LOL (more…)

@FireRECRUITER: Recruiting in a Gray Area

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SyossetMy helmet is off to the folks in the Syosset NY Fire Department for recognizing 40+ aged recruits as a viable part of the solutions to our recruitment and retention challenges.

Joining later in life is becoming more the norm
 
The approach and image of the volunteer fire service portrayed in this article is in sharp contrast to the news articles I highlighted in “Is This Our Best Approach?”
 
In fact, I came across a similar article today that raises the exact same question:
 
I think we can do better.  Let me know what you think.
 
Read the whole story at FireRECRUITER.com.

FireRECRUITER: The Art of Speed-Recruiting

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IMG_5396-smallIf you had just 30 seconds to convince someone why they should join your volunteer fire department, what would you say? 

What would your message be? Do you have a standard sales pitch that you use for just such occasions? Can you even say hello in 30 seconds? 

I recently had the opportunity to coach and practice some speed-recruiting exercises with the Doyle Hose Co. 1 in Cheektowaga NY. They had been invited to be a part of career day at the local high school in their response area and they invited me to join them.

Re-Enlist.

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EDITOR’S NOTE: I’m posting this blog literally minutes after completing my first NetCast on the topic of volunteer recruitment and retention, compliments of FireCritic and FireDaily at www.firefighternetcast.com. What a tremendous opportunity that was to connect with so many people via the live chat and simultaneous telephone call-ins.

My helmet is off to those two gentlemen for harnessing that technology to accomplish something that they may not even realize they’re doing: Telling Stories.

Storytelling is important to the survival and success of the fire service. Very important. As I wrote in my article: “Saving Stories,” in this month’s edition of Fire-Rescue Magazine, storytelling “passes on our traditions, conveys our values and protects the rich heritage of the fire service.” Thanks to Rhett and John for doing just that through the tales shared on FirefighterNetcast.com.

At the end of the Netcast, I let the cat out of the bag about a new partnership I created between our volunteer fire service and the National Guard. Look for more info on that coming soon. In the meantime, the following is a story that is a little bit about my love for my father, my passion for the fire service and my appreciation for the military men and women who protect our freedom every day. (more…)

LIVE: Casting a Net over Recruitment and Retention Challenges

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FirefighterNetcastI was in Texas for Advanced Unified Incident Command training last week (which I’ll tell you about soon), so I’m late getting this out.

I’ve been asked by FireCritic and FireDaily to join them as their special guest on this week’s edition of Firefighter NetCast.

Naturally, we’ll be discussing volunteer recruitment and retention along with an overview of my presentation “From the X-Box to the Box Alarm” at FDIC (Thursday-April 22nd at 10:30am) and my cover story in the March edition of Fire-Rescue Magazine featuring my storytelling project: Run-to-the-Curb.com.

I hope you can join us at 9pm ET this Wednesday-March 10, 2010 at Firefighter Netcast for a lively discussion of challenges and solutions to the volunteer fire service’s survival and success.

Stay safe. Train often.

@FireRECRUITER: Who can afford to volunteer?

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greenjrWho Can Afford to Volunteer?

That’s the question asked by Don Grogg, a commissioner for Harris County Emergency Service District No. 9 in Texas in this article titled: “Suburban Fire Districts Sound the Alarm” in the Houston Chronicle.

While I understand that they have somewhat unique staffing and support challenges, when you ask it like that, who could expect anyone to answer with: “I can. Pick me. Pick me.”

Other than a closing remark about one department who expanded their boundaries for joining, the article does a great job at identifying the problems — but few if any solutions.

As I’ve asked before, “Is this our best approach?”

Here’s the link to the article at FireRECRUITER.com. You decide.

@FireRECRUITER: 10 Step Guide to Volunteering

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FireRecruiter-904x160

I feel that overall, the guide offers valuable insight into the world of volunteer firefighting and any effort to draw attention to the opportunities available to serve your community — are good efforts.

The guide outlines 10 individual tips for preparing to join our ranks. (more…)

Flight 3407 Responders Recognized for Recovery Efforts

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3407_smlBuffalo radio station WBEN-930AM listeners have overwhelming chosen the first responders to the crash of Continental Flight 3407 in Clarence Center, NY on February 12, 2009 as their “Persons-of-the-Year.”

READ THE FULL STORY:

http://www.wben.com/The-2009-WBEN-Persons-Of-The-Year—/5984262

Personal Note:

It’s been almost a year since the crash and I haven’t shared this personal story yet, but this is probably a good time to do so:

The night of the crash I was watching a movie with my 16-year old son Alex when my alpha-pager went off, as it does pretty frequently in our business. Thinking it was possibly another administrative message or perhaps a more routine event, I almost couldn’t believe what I was reading when I looked at my pager that told me: “Alert 3: Plane crash into a house.” (more…)

@FireRECRUITER: SAFER App Period Extended

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SAFER LogoDHS has revisited the existing policy on supplanting for the 2009 SAFER funding cycle.  The Secretary has decided that DHS will consider petitions for waivers on supplanting from 2009 grantees on a case-by-case basis and under certain conditions.

In order for all potential applicants to have sufficient time to consider this revised policy guidance, DHS will extend the 2009 SAFER application period.  The new application deadline will be 5:00 p.m., Eastern Time, Friday, January 15, 2010.

Conveying Tragedy

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I consider myself a student of effective public and media relations. One of the most difficult messages a fire chief or public information officer must convey is that of a tragedy where, despite our best efforts, the results are fatal.

I often coach fire officers and public officials at incident scenes as how to best deliver difficult news. While I encourage them to focus on the role of the rescuers – not the victims, showing respect and concern for all those affected by the tragedy is very important as we speak publicly. This uncomfortable situation is one that any of us could be faced with at any time.

Such was the case on the early morning of New Year’s Day in the City of Tonawanda NY. Despite heroic efforts to reach her, a young female died in this residential structure fire. I know firsthand how these events can have a profound impact on you and your outlook on life.

As I do most information, I viewed this news story through three different sets of eyes. As a citizen, I was deeply affected by the loss of life in our community, especially by fire, and felt badly for those whose lives were changed by it. (more…)

Power of the Pen

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This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.

 

 

Here’s the deal: It’s past midnight, I’m 7+ hours past deadline and the piece I’m writing about another county-based recruitment clearinghouse example isn’t ready for publication.

Then I started thinking, this article is for the July issue. July means summertime. Everyone deserves a summer break. So, let’s take the summer off from talking about clearinghouses and discuss some tools you already have in your toolbox: The power of the pen.

Promoting Your Fire Department to the Public

Several years ago, I decided that firefighting wasn’t dangerous enough, so I took up public speaking. Since then, I’ve come to realize that everyone is not like me. [Now, that’s an understatement.]

It amazes me that the same people who will run into a burning building while all the sane people are running out, will also drown in a puddle of sweat when someone sticks a camera or microphone in their face. Some people fear public speaking over death itself, or closely correlate the two.

Does your fire department have a Public Information Officer – a PIO? Every FD should, regardless of size or call volume. (more…)

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