This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.

Earlier in our discussion of the clearinghouse approach to recruitment and retention, I outlined my theory that there are three levels of recruitment activities I’ve identified as “The Clearinghouse”; “T&E: Training and Education”; and lastly the “Trench Work.”

In discussing the clearinghouse concept, I stated my feelings that the role and responsibility of building awareness as to the need for volunteers falls on regional, state and federal fire service organizations or government itself.

So far we’ve discussed Pennsylvania’s revolutionary tactic to recruit new volunteers with www.rollwithit.com – their in-your-face movie trailer/music video targeting the next generation of first responders; and Erie County’s innovative efforts to ensure the survival and success of their 94 volunteer fire companies.

We’ve discussed some very creative approaches to addressing the recruitment and retention challenges of the volunteer fire service and what better way to continue this talk than to introduce you to Rockland County’s “Creative Approach to the Volunteer Fire Service” Committee. (more…)

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