This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.
In Part 1 of our discussion of the clearinghouse approach to recruitment and retention, I outlined my theory that there are three levels of recruitment activities, three distinct angles of attack, if you will. I identified them as “The Clearinghouse”; “T&E: Training and Education”; and lastly the “Trench Work.”
In discussing the clearinghouse concept, I stated my feelings that the role and responsibility of building awareness as to the need for volunteers falls on regional, state and federal fire service organizations or government itself.
I introduced you to a revolutionary approach to recruiting new volunteers with www.rollwithit.com – the State of Pennsylvania’s high-tech, in-your-face movie trailer/music video targeting the next generation of EMS providers and first responders.
Here, I’ll introduce you to a few other successful campaigns in an effort to further demonstrate the value of attacking the R&R challenge at the highest level – the clearinghouse. (more…)