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@FireRECRUITER: Rise to the challenge

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An article recently posted to FirefighterNation.com outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all the negatives. I’ve cited many examples of what not to say if you’re actually looking to solve your R&R challenges in a previous post titled “Is this our best approach?” Too often, it seems that we hand a prospective candidate all of the reasons and excuses why they wouldn’t join on a silver platter.

I have to tip my helmet to the volunteer fire service in Pennsylvania who is no stranger to these challenges — or to innovative solutions to those challenges. I’ve previously mentioned them in “PA VFDs Dip Into Fountain of Youth” for potential solutions as well as I’ve applauded their efforts in the successful recruitment campaign: “Roll with It!” — the sexiest thing to come to volunteer recruitment I’ve ever seen. It rivals the GoArmy.com and NationalGuard.com campaigns.

 

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Impact of the Digital Age on Recruitment and Retention

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The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society.

More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to recruit new firefighters and to stay connected to their community. There isn't much you can't do with a mobile device today that took a super-computer to do less than 30 years ago.

I recently had the opportunity to facilitate a conversation with a large group of fire instructors titled: "From the Xbox to the Box Alarm" for the University of Kansas Fire and Rescue Institute wherein we discussed today's and tomorrow's generation of firefighters. The conversation focused not only on the challenges in understanding, motivating, training and leading this unique cadre of individuals, but also enlightened the participants as to the tremendous potential they possess for moving our fire service forward.

And, naturally, you can't have a conversation about today's generation of firefighters without discussing the importance of technology and the impact of social networking.

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@FireRECRUITER: Recruiting in a Gray Area

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SyossetMy helmet is off to the folks in the Syosset NY Fire Department for recognizing 40+ aged recruits as a viable part of the solutions to our recruitment and retention challenges.

Joining later in life is becoming more the norm
 
The approach and image of the volunteer fire service portrayed in this article is in sharp contrast to the news articles I highlighted in “Is This Our Best Approach?”
 
In fact, I came across a similar article today that raises the exact same question:
 
I think we can do better.  Let me know what you think.
 
Read the whole story at FireRECRUITER.com.

FireRECRUITER: The Art of Speed-Recruiting

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IMG_5396-smallIf you had just 30 seconds to convince someone why they should join your volunteer fire department, what would you say? 

What would your message be? Do you have a standard sales pitch that you use for just such occasions? Can you even say hello in 30 seconds? 

I recently had the opportunity to coach and practice some speed-recruiting exercises with the Doyle Hose Co. 1 in Cheektowaga NY. They had been invited to be a part of career day at the local high school in their response area and they invited me to join them.

@FireRECRUITER: 10 Step Guide to Volunteering

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I feel that overall, the guide offers valuable insight into the world of volunteer firefighting and any effort to draw attention to the opportunities available to serve your community — are good efforts.

The guide outlines 10 individual tips for preparing to join our ranks. (more…)

@FireRECRUITER: SAFER App Period Extended

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SAFER LogoDHS has revisited the existing policy on supplanting for the 2009 SAFER funding cycle.  The Secretary has decided that DHS will consider petitions for waivers on supplanting from 2009 grantees on a case-by-case basis and under certain conditions.

In order for all potential applicants to have sufficient time to consider this revised policy guidance, DHS will extend the 2009 SAFER application period.  The new application deadline will be 5:00 p.m., Eastern Time, Friday, January 15, 2010.

Listen Up: Recruitment Radio

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I recently had the opportunity to tape a radio show titled: “Sound Magazine” with Carl Russo of 97Rock.

The segment focused on the recruitment of volunteer firefighters and will air on several Citadel Broadcasting affiliates in the Buffalo area.

Carl is a long-standing afternoon jock on 97Rock and is also a volunteer firefighter with the East Seneca Volunteer Fire Company in West Seneca NY. Carl isn’t just a firefighter, he’s also president of the fire company and a commissioner in the fire district.

It offered me the opportunity to talk about being a kid who “ran to the curb” whenever I heard a fire siren and all of the great things that come with being a volunteer firefighter.

This was the second installment of “Sound Magazine” that focused on volunteer recruitment and more are planned for the future.

Click here to listen to “Sound Magazine” VOLUNTEER FIREFIGHTER RECRUITMENTSept 09

Let me know what you think.

Dig In.

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ToolkitDig in.

“Early on in my fire service career, we responded to a report of a tractor-trailer rolled over on a nearby state highway. We arrived on scene and found a truck lying on its passenger side. The wheels were facing the roadway and the top of the cab was on the shoulder of the road. The truck driver was being treated as walking wounded. It seemed like a relatively benign accident.

As we approached the curb side we realized that this was no ordinary call. It turned out that the truck driver had a young female traveling with him. When the tractor trailer tumbled on its passenger side, the girl apparently fell half way out the window. Only her right arm was now visible outside the overturned cab, turned up at a ninety-degree angle towards us, her hand motionless. (more…)

Fortune Tellers

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Fortune Tellers:

In my last blog titled “Dig In.” I talked about the importance of story telling in the fire service and how it serves as a means of sharing experiences, traditions and values from generation to generation. In this article I try to tell a story, and in that story, I hope you can find a lesson to share for generations to come.

Almost every firefighter I meet speaks of how they always knew, from the time they were a very young boy or girl – that they wanted to be a firefighter.

I was one of those kids. I call them the “run to the curb” kind of kids. (more…)

From X-Box to the Box Alarm

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img_5855-cropAs I travel around the country talking with other firefighters, a commonly recurring theme of our chat is the future of the volunteer fire service.

The conversation always comes around to the topic of today’s firefighters and the next generation of firefighters. Some “more experienced” firefighters (notice I didn’t use the term older) share that they don’t understand the “kids” coming into the fire service today. (more…)

Keeping People

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RecruitersGot any bright ideas?

Here’s a link to a FirefighterNation discussion started by a firefighter struggling to maintain the membership in his volunteer fire department.

“In my group we have people that come and don’t show up for 6 months; people who quit due to other members ill behavior and misconduct – and people who stay and do as they are told.

What do we do to keep members and to have the members come back?”

Join the Recruiters Group on FFN and chime in on the chat: Keeping People

Doyle sets out on new adventure to recruit volunteers

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This billboard for Doyle Hose Co. #1 in Cheektowaga NY was designed by Tiger Schmittendorf
This billboard for Doyle Hose Co. #1 in Cheektowaga NY was designed by Tiger Schmittendorf

“Life’s an adventure.” That’s the message that Doyle 1 Volunteer Firefighters, EMTs and Rescuers are sending in a new effort to encourage more citizens to become part of emergency services in Cheektowaga, NY.

Their goal is to motivate their residents to “Start Your Next Adventure” at Doyle 1 Fire/Rescue/EMS. Armed with posters, billboards and other marketing materials, Doyle 1 is promoting the many flexible volunteering opportunities they offer. (more…)

Part 3: Rockland County

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This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.

 

 

Earlier in our discussion of the clearinghouse approach to recruitment and retention, I outlined my theory that there are three levels of recruitment activities I’ve identified as “The Clearinghouse”; “T&E: Training and Education”; and lastly the “Trench Work.”

 

In discussing the clearinghouse concept, I stated my feelings that the role and responsibility of building awareness as to the need for volunteers falls on regional, state and federal fire service organizations or government itself.

 

So far we’ve discussed Pennsylvania’s revolutionary tactic to recruit new volunteers with www.rollwithit.com – their in-your-face movie trailer/music video targeting the next generation of first responders; and Erie County’s innovative efforts to ensure the survival and success of their 94 volunteer fire companies.

 

We’ve discussed some very creative approaches to addressing the recruitment and retention challenges of the volunteer fire service and what better way to continue this talk than to introduce you to Rockland County’s “Creative Approach to the Volunteer Fire Service” Committee. (more…)

Part 2: Samples of Success

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This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.

 

 

In Part 1 of our discussion of the clearinghouse approach to recruitment and retention, I outlined my theory that there are three levels of recruitment activities, three distinct angles of attack, if you will. I identified them as “The Clearinghouse”; “T&E: Training and Education”; and lastly the “Trench Work.”

 

In discussing the clearinghouse concept, I stated my feelings that the role and responsibility of building awareness as to the need for volunteers falls on regional, state and federal fire service organizations or government itself.

 

I introduced you to a revolutionary approach to recruiting new volunteers with www.rollwithit.com – the State of Pennsylvania’s high-tech, in-your-face movie trailer/music video targeting the next generation of EMS providers and first responders.

 

Here, I’ll introduce you to a few other successful campaigns in an effort to further demonstrate the value of attacking the R&R challenge at the highest level – the clearinghouse. (more…)

Part 1: What’s a Clearinghouse?

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In previous articles, I’ve attempted to present the fire service with real tools to use in improving their membership process and documentation including annual reports, prospective member guides and the interview process.

 

Recently, I’ve been working with a group of some 30 fire service leaders to offer solutions to the recruitment and retention challenges of their county’s fire service.

 

As part of that process, I’ve developed a three-tiered model to address what I call “recruitment and retention rescue and recovery operations.”

 

I call them “The Clearinghouse”; “T&E: Training and Education”; and lastly the “Trench Work” – where the hand-to-hand combat of recruitment and retention is won and lost.

 

For now, we’ll start to take a look at the bigger picture of recruitment and retention (R&R) problems and solutions. Here, we’ll talk about the top tier: the recruitment clearinghouse. (more…)

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