This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership.
Here’s the deal: It’s past midnight, I’m 7+ hours past deadline and the piece I’m writing about another county-based recruitment clearinghouse example isn’t ready for publication.
Then I started thinking, this article is for the July issue. July means summertime. Everyone deserves a summer break. So, let’s take the summer off from talking about clearinghouses and discuss some tools you already have in your toolbox: The power of the pen.
Promoting Your Fire Department to the Public
Several years ago, I decided that firefighting wasn’t dangerous enough, so I took up public speaking. Since then, I’ve come to realize that everyone is not like me. [Now, that’s an understatement.]
It amazes me that the same people who will run into a burning building while all the sane people are running out, will also drown in a puddle of sweat when someone sticks a camera or microphone in their face. Some people fear public speaking over death itself, or closely correlate the two.
Does your fire department have a Public Information Officer – a PIO? Every FD should, regardless of size or call volume. (more…)
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