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Doyle sets out on new adventure to recruit volunteers

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This billboard for Doyle Hose Co. #1 in Cheektowaga NY was designed by Tiger Schmittendorf
This billboard for Doyle Hose Co. #1 in Cheektowaga NY was designed by Tiger Schmittendorf

“Life’s an adventure.” That’s the message that Doyle 1 Volunteer Firefighters, EMTs and Rescuers are sending in a new effort to encourage more citizens to become part of emergency services in Cheektowaga, NY.

Their goal is to motivate their residents to “Start Your Next Adventure” at Doyle 1 Fire/Rescue/EMS. Armed with posters, billboards and other marketing materials, Doyle 1 is promoting the many flexible volunteering opportunities they offer.

The outdoor advertising campaign kicked off in late November and continues through mid-December. The billboard is located at 2060 William Street near the City of Buffalo line.

The theme, billboard and other collateral materials were designed by Tiger Schmittendorf as a service of the Erie County Department of Emergency Services and paid for by a SAFER grant from the US Department of Homeland Security.

SAFER is the Staffing for Adequate Emergency Response grant program designed specifically for recruitment and retention of volunteer firefighters. Tiger Schmittendorf also provided technical assistance for writing the grant application.
 
 

 

 

 
 
 
 
 
 
 
 
 
 
 

 


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Posted by on December 5, 2008 • Filed under: Administration & Leadership, All Blogs, Funding & Staffing, News, Public Relations, R&R Toolkits • Tagged: , , , , , , , , , , , ,
  • Mike Maz

    Hi Tiger,
    Just wanted to pass along a great big “THANK YOU” for all your efforts in helping the folks at Doyle 1 Fire Company (Cheektowaga) develop an outstanding Recruitment Campaign. Not only have you helped us develop some great, inspiring artwork and recruiting materials but you have done an excellent job of educating us in how to “get up on our feet” and develop some very productive efforts all the while making it a lot of fun!
    I would highly recommend anyone looking to create an exciting and effective Recruitment campaign to contact Tiger. He will definately help you to get things going and help you to find the funds to do it.
    Mike Maz
    Doyle 1 Recruitment & Retention Team

  • Mike Maz

    Hi Tiger,
    Just wanted to pass along a great big “THANK YOU” for all your efforts in helping the folks at Doyle 1 Fire Company (Cheektowaga) develop an outstanding Recruitment Campaign. Not only have you helped us develop some great, inspiring artwork and recruiting materials but you have done an excellent job of educating us in how to “get up on our feet” and develop some very productive efforts all the while making it a lot of fun!
    I would highly recommend anyone looking to create an exciting and effective Recruitment campaign to contact Tiger. He will definately help you to get things going and help you to find the funds to do it.
    Mike Maz
    Doyle 1 Recruitment & Retention Team

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